Apotex Latin America
Col. San José Insurgentes
Benito Juárez, CP 03900, CDMX
(+52) 55 5482 9000
March 2, 2021
“Our time is here”, powerful new campaign for Espadiva®
Women have evolved, broken paradigms, challenged the status quo, have torn down walls and have made everything change. In a nutshell, they have revolutionized the world.
That is why a product like Espadiva®, a great ally for menstrual cramp relief and discomforts that come with the period, decided to make this movement on behalf and for all women in its new advertising campaign.
This was translated into a TV spot in which 3 female characters are presented, who are determined to achieve their goals because they know that their moment is here. Espadiva®, with its powerful double action, antispasmodic and analgesic, helps them so nothing stops them to reach what they aim.
This campaign, with the selling line “Es nuestro momento” (Our time is here), has also been launched on Social Media on platforms such as Facebook, Instagram, YouTube and TikTok receiving very positive reactions from consumers and giving the image of Espadiva® a refresh.
With this effort our brand puts itself at the forefront of what is happening in the world of women as a great ally and wins a space in their head and hearts.
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